Bernhard Zwingl, BSc (WU)

Current Focus of Work and Research

Industries: Telecommunications & IT, Retail and Consumer Products


Customer Satisfaction; Brand Awareness and Brand Controlling; Measuring Advertising Effectiveness; Buying Decisions; Touchpoints & Channels; Measuring Price Acceptance



Studies of Business Administration at the Vienna University of Economics and Business, areas of specialisation “Advertising and Market Research” and “Tourism Analysis and Leisure Marketing”

Bachelor thesis in cooperation with Burgenland Tourism titled “Opportunities and Potential of Developing High-Quality Wine and Culinary Tourism in Burgenland”, Institute for Tourism and Leisure Marketing (Dr. Wolfgang Sovis).


Professional Experience

Participation in and management of diverse studies (university projects, Statistics Austria, SME Research Austria).
Since July 2012: Project Leader and Research Consultant with marketmind


Social Skills and Additional Qualifications

Languages: German, English
IT-Skills: MS Office, SPSS, Basics of Video and Image Editing, Basics of Internet Technology and Hardware
Training Presentation Skills



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,