Mag. Barbara Khayat-Platzl, BSc (WU)

Current Focus of Work and Research

Industries: Telecommunication, Public Organisations

 

Brand and Advertising Controlling; Image Analyses; Assessment of Potential; Market Segmentation

 

Education

Studies of Business Administration, WU Vienna
Areas of Specialisation: Advertising and Brand Management; Marketing Management

  • Bachelor Thesis, “Investigating the Influence of Culture and Environmental Concern on Green Consumer Behavior.”


Studies of Political Sciences, University of Vienna
Areas of Specialisation: International Politics; Political Theories and Cultural Studies; International Development, Peace and Conflict Research

  • Diploma Thesis, “Microfinance between Development and Profit.”

 

Professional Experience

Since April 2012: Project Leader and Research Consultant with marketmind
Internship with IKEA Austria
Occupations during her studies with VDFS, EF Educational Foundation, Pfizer Austria

 

Social Skills and Additional Qualifications

Languages: fluent English, basic knowledge of French and Italian
Seminars: Presentation Skills
International experience: High School Year (USA), language stays, summer university Vietnam

 

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