Mag. Anna Buchinger, Bakk. BSc (WU)
Current Focus of Work and Research
Industries: Energy, Telecommunications, Pharmaceutical Industry
Customer Satisfaction and Customer Loyalty; Image Analyses and Reputation; International Studies
Education
Study period in the USA, 2004, University of North Carolina School of the Arts
Diploma studies of pedagogy at Vienna University, focus on “Media Pedagogy” and “Psychoanalytic Pedagogy”
- Diploma thesis, “The Human Body as Medium of Expression”
BA-studies of media studies and communication sciences at Vienna University, focus on “Advertising and Market Communication”, “Public Relations”, and “Media and Communication Research”
- Bachelor thesis on “The Construction of Gender Stereotypes in Youth Magazines”
BA-studies of Economic and Social Sciences at WU Vienna, specialising in “International Marketing Management” and „Change Management and Management Development“
- Bachelor thesis on “Generativity and Sustainability among Young, Midlife and Older People“
Professional Experience
Internships related to her studies of Pedagogy
Project Manager and Assistant with Dialog Marketing Verband Österreich (DMVÖ) (Austrian Association of Dialogue Marketing)
Internship with Peek & Cloppenburg KG, Department Personnel/Training & Qualification
Employment with marketmind since 2013
Social Skills and Additional Qualifications
Languages: English, Hungarian, French (basic)
DMVÖ Marketing Certificate (Marketing Natives), Diploma in Stage Dance
IT: SPSS, Aris, Typo 3, Google AdWords