Ingrid Wadsack, MSc

Duplicates herself

Although Ingrid Wadsack is still completing her master studies of Business Administration at Vienna University, we at marketmind can fully count on her unwavering support. In her function as research assistant testing advertising means and products, she does not stop halfway. Logical, even before she started her studies, it was clear to Ingrid Wadsack that she was going to pursue a career in market research. So early on she specialised in brand management, empirical research in the social sciences and more, which serves us well at marketmind. She also brought a fair measure of previous work experience to the job. How she does it? She is well organised and the undisputed mistress of structured approaches. She has a way of completing her tasks also in most stressful times without batting an eyelid, which can create envy. Some have been known to wonder: Does Ingrid Wadsack possibly exist in dual form?

There is a time for everything
Ingrid Wadsack lives calm and consideration. Not because she would not appreciate animated communication, far from it. After all, she has extensively and academically researched the art of negotiation. But there is a time, and an appropriate setting, for everything. This also applies to her attitude towards instructions. Ingrid Wadsack loves complex strategy board games with sets of rules at least as extensive as a doctoral thesis. However, when cooking, she does not like adhering to recipes. And while working, she finds the right balance between meticulousness and innovation.

Reads a lot, preferably between the lines
Ingrid Wadsack loves books and is knowledgeable about different streams in literature – as well as about all the details of her projects at marketmind. This enables her to work very independently despite being a newcomer to our team. It also works to her advantage that she has mastered the art of listening and can establish an excellent rapport with her discussion partners. Nobody needs to feel threatened by her ability to interpret body language as well. Rather, owing to all of these qualities, a personal conversation can arise, free of any set phrases and rich in truly helpful hints. Our conclusion? Ingrid Wadsack is a multitasking personality with high sensitivity.