Ingrid Wadsack, MSc

Current Focus of Work and Research

 

Industries: Aviation

Customer Satisfaction; Brand Controlling; Advertising Effectiveness Measurement

 

Education

 

BA-studies of Business Administration at WU Vienna specialising in “Advertising and Brand Management” and “Marketing Management“, Elective “Methods of Empirical Research in the Social Sciences”

  • Bachelor thesis in co-operation with Österreichische Werbewissenschaftliche Gesellschaft (Austrian Society of Advertising Science) on “The Satisfaction of the Members of Österreichische Werbewissenschaftliche Gesellschaft (WWG): Results of an Empirical Study“

 

Master of Science in Business Administration at the University of Vienna; Emphases: Marketing, International Management
  • Master’s Thesis: "The diary method for the evaluation of the role of customer touch points in the buying decision process"

 

Professional Experience

 

Interviewer with IFES
Intern and subsequently freelancer with Karmasin Motivforschung
since 2013 with marketmind

 

Social Skills and Additional Qualifications

 

Languages: English, French, Italian (basic)

IT-Knowledge: MS Office, SPSS

Workshops on “Working in Teams“, “Cooperative Negotiations“, “Communication and Conflict Management“, “Moderating Meetings”, “Voice, Movement, Body Language”

 

 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,