Mag. Martina Bauer, PhD

Go west

Following her diploma studies in Vienna and a period of studies in the USA, Martina Bauer was drawn to the West of Austria (“ended up in the West” just wouldn´t sound as nice). She obtained her doctor´s degree while working as a research assistant at the Institute of Strategic Management, Marketing and Tourism of Innsbruck University. And now? Now she has returned to our capital city and joined the marketmind team. In her function as research assistant, Martina Bauer has been in charge of customer loyalty and satisfaction management issues, of measuring advertising effectiveness, and of “controlling” brands since January 2014.

Successful knowledge transfer

Years of scientific research work – contributions to remarkable publications included – have led to Martina Bauer possessing methodological know-how bordering on the infinite. And this know-how is eager to be released and put into practice at long last. Practice in the form of projects, which illustrate how passionately Martina Bauer approaches any task and manages to convert it into a resounding success in only a short period of time.

Brilliant perspectives

Martina Bauer´s colleagues are more than happy with the friendly (re)import from the Tyrol. It´s true, seeing her smile can easily make anybody believe that the sun does rise in the West after all. And what is more, were she to make this assertion related to astronomy, one would believe her – this is how convincing she is. When Martina Bauer permits a look behind the scenes, one encounters the legendary Bauer-power. Of which anyone overhearing her talk about her passions can obtain a realistic impression.

The teamplayer´s passion

One of Martina Bauer´s passions also benefits from her business skills – volleyball. The small volleyball field, which provides no end of fun to Martina Bauer, is also about assessing situations accurately and responding immediately and appropriately. The fans know this. So do our clients.