Sophie Buchta, BSc (WU)

Current Focus of Work and Research

Industries: Consumer Products, Financial Services, Telecommunications

Market Potential Assessments, Product Development and Innovations, Brand Image and Positioning, Measuring Advertising Effectiveness

Education

since 09/2019
WU Vienna, Master programme “Marketing”

09/2015 – 02/2019
WU Vienna, Bachelor programme “International Business Administration” 

Specializations “Consumer Research and Marketing Communication” and “Service and Digital Marketing”
Language focus: English and French
Exchange semester in Cork, Ireland

09/2007 – 06/2015
BG/BRG Klosterneuburg with a focus on languages

Professional Experience

since 03/2019
marketmind, Vienna

03/2018 – 02/2019
Media Design Consultant and Assistant to the Executive Management at Nievelt Labor GmbH, Stockerau

01 – 02/2018
Research Consultant (intern) at marketmind

07/2016 – 2017
Contract and Process Support at IBM Austria, Vienna

08/2015 – 12/2015
Webdesign Consultant and Assistant to the Executive Management at Nievelt Labor GmbH, Stockerau

Publications and Presentations

Bachelor thesis: „The impact of subtle social media reminders on privacy concerns“
Quantitative research (online survey)

Social Skills and Additional Qualifications

Languages: German, English, French, Spanish

IT skills: Microsoft Office, SPSS, R

„High Potential Award“ in the course of the specialization “Consumer Research and Marketing Communication“ at the WU Vienna
Several cross-sector practice projects, e.g. with Audi, Henkel, Danone and P&G in the course of the “WU Marketing Club”
Charitable engagement, e.g. at Lions Club and Stift Klosterneuburg