Jan-Michael Bussmann, MSc


Current Focus of Work and Research

Industries: Telecommunications

 

Brand and Advertising Controlling, NPS Tracking, Segmentations, Customer Satisfaction

 

Education

09/2012 – 11/2017
Sigmund Freud University Vienna
Bachelor & Master programme “Psychology”

 

11/2011 – 07/2012

Physiotherapist (apprenticeship) – dropped out to start a study programme

 

08/2011 – 04/2011
Ratsgymnasium Gladbeck
A-levels

 

08/1997 – 06/2001
Aloysiusschule Gladbeck

 

Professional Experience

since 08/2018
marketmind, Vienna

 

2016 – 2018
Several Statistics / SPSS courses at the SFU Vienna for Medicine students

 

08/2016 – 11/2016
Mandatory student internship at the Institute for Complementary and Integrative Medicine in Zurich

 

03/2016
University-internal evaluation of the admission process for Medicine students at the SFU Vienna

 

Publications and Presentations

Master thesis: “Increasing patient expectations about acupuncture treatment: an online experiment”

 

Bachelor thesis: “Internet gambling addiction in the trade-off between dependence and commitment”

 

Social Skills and Additional Qualifications

Languages: German, English

 

IT skills: SPSS, MS Office, R

 

High data affinity

 

 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,