Verena Drexler, MA

Current Focus of Work and Research

Industries: Trade, Consumer Goods

Customer Experience, Customer Satisfaction & Customer Retention, Brand Performance (Brand Perception), Communication Evaluation, Packaging Tests, Measuring Advertising Effectiveness

Education

09/2016 – 10/2018
Austrian Marketing University of Applied Sciences, Wieselburg

Master programme “Marketing and Consumer Research”
Graduation as best of her class

10/2011 – 04/2016
WU Vienna, Bachelor programme „Business Administration”
Specializations “Trade & Marketing” and “Human Resource Management”

09/2003 – 06/2011
Sacré Coeur, Pressbaum
Language focus (English, Spanish, Latin)

Professional Experience

since 12/2018
marketmind, Vienna

08/2016 – 11/2018
Junior Project Manager at MedServices e.U. Vienna
Organisation of popular medical events and medical doctor trainings, customer service (B2B & B2C), order processing, submission of offers, financial reporting, customer acquisition, PR

07/2014 – 07/2016
Administrative Assistant at NOVAMAX Handels GmbH, Innermanzing
Order processing, customer service (B2B), procurement, price calculations and submission of offers, accounting and bookkeeping, administrative tasks

04/2014
Market Research Support at MAKAM Research GmbH, Vienna

Publications and Presentations

Master thesis: “The effects of anthropomorphic products – an experimental analysis of gender-specific stereotypes by the example of a market-leading product”
Quantitative research (experiment)

Bachelor thesis: “The effects of emotional online complaints on consumers: a comparison of anger and disappointment in hotel reviews”
Quantitative research (experiment)

Social Skills and Additional Qualifications

Languages: German, English, Spanish

IT skills: Microsoft Office, SPSS, RedJade

Charitable engagement at several animal protection organizations, e.g. fundraising, flight sponsorship