Jana Eisenbock, MA

Current Focus of Work and Research

Industries: Banking, Tourism, NPOs

Market Potential Assessments, Motivation Research, Brand & Advertising Controlling, Segmentations, Customer Satisfaction, International Studies, Sales Strategies

Education

09/2015 – 06/2017
IMC FH Krems, Master programme „Marketing & Sales“
Specialization: Brand Management
Language of instruction: English

09/2012 – 06/2015
IMC FH Krems, Bachelor programme „Export-oriented Management“
Specialization: International Management & Business
Language of instruction: English
Additional languages: Spanish and Russian
Exchange semester at Humber College in Toronto, Canada

09/2007 – 06/2012
Bundeshandelsakademie Krems
Specialization: International Trade & Intercultural Relations
A-Levels with distinction

Professional Experience

since 01/2019
marketmind, Vienna

06/2017 – 12/2018
Sales & Marketing Coordinator at EF Education First, Vienna

03/2013 – 03/2017
Tutor for English, Spanish, Accounting and Mathematics at Lernquadrat Krems (part-time job alongside studying)

07/2016 – 01/2017
Marketing Assistant (internship) at PKF hotelexperts, Vienna

2/2014 – 9/2014
International Marketing Assistant (internship) at English UK, London

Publications and Presentations

Master thesis: “Emotional marketing in business and leisure tourism“
Qualitative research (in-depth interviews with industry experts)

Bachelor thesis: “The impact of word of mouth on consumer buying behaviour“
Quantitative research (online survey)

L’Oréal Brandstorm 2016: Winner of the National Finals in Austria
Assignment: Development of a digital Marketing strategy for La Roche-Posay with focus on the acquisition of new customers (target group 15 to 25 years)

Social Skills and Additional Qualifications

Languages: German, English, Spanish, Italian, Russian

IT skills: Microsoft Office, SPSS, Google AdWords

Sales Techniques & Complaint Management

Volunteer at Erasmus Student Network (ESN) – Organisation of day trips and cultural events for exchange students