Lucas Pum, MA

Current Focus of Work and Research

Industries: Transport/Infrastructure, Health Industry

 

Customer Satisfaction, Segmentations, Qualitative Expert Interviews

 

Education

09/2016 – 10/2018
Austrian Marketing University of Applied Sciences, Wieselburg
Master programme “Marketing and Consumer Research”

 

10/2011 – 04/2016
University of Hamburg, Bachelor programme “Sociology”
Specialization: Brand and consumer sociology

 

Professional Experience

since 12/2018
marketmind, Vienna

 

2015 – 2018
Intern focused on qualitative and psychologischal Market and Consumer Research at Sensor Marktforschung

 

Publications and Presentations

Master thesis: “Careless Responding (CR) in online surveys – the impact of the researcher’s virtual presence on the CR behaviour”

 

Bachelor thesis: “(Un-)Welcome to the Shopping mall – the relationship between monitoring, consumption capacity and exclusion”

 

Social Skills and Additional Qualifications

Languages: German, English, Indonesian (basic skills)

 

IT skills: SPSS, MAXQDA

 

 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,