Daniel Mader, MSc (WU)


Current Focus of Work and Research

 

Industries: Utilities, Telecommunications, Fast Food, Insurance, Public Sector

 

Customer Satisfaction, Segmentations, Brand & Advertising Controlling, Employee Satisfaction

 

Education

 

10/2016 – 09/2018
WU Vienna, Master programme „Management“

 

08/2018
Linguistics University of Nizhny Novgorod

 

09/2017 – 12/2017
Exchange semester at Aalto University School of Business

 

07/2016
National Technical University Kharkiv

 

04/2016 – 06/2016
Petrozavodsk State University

 

10/2009 – 06/2015
WU Vienna, Bachelor programme “Economics and Social Studies”

 

2001 – 2009
Bundesgymnasium/Bundesrealgymnasium Vienna XXI

 

Professional Experience

 

since 03/2019
marketmind, Vienna

 

01/2018 – 03/2019
Sales Assistant Cash Management Corporate Sales at Raiffeisen Bank International AG

 

01/2017 – 08/2017
Implementation Assistant Cash Management Corporate Sales at Raiffeisen Bank International AG

 

01/2015 – 06/2018
Freelancer at GfK Austria GmbH

 

07/2014 – 11/2016
Sales & Customer Support at M&M Retail GmbH

 

01/2011 – 06/2014
Logistics, Store Supervision & Sales at F.Haanl Modehandels GmbH

 

10/2014 – 12/2014
Internship qualitative Market Research at GfK Austria GmbH

 

07/2009
Internship at Gartenbau Schießbühl KG

 

07/2007
Internship at BP Austria AG

Publications and Presentations

 

Master thesis: “The effects of fair structuring of organizational feedback on employee satisfaction”

 

Bachelor thesis: “Regional innovation differences within the EU – theoretical approaches and empirical findings”

 

Social Skills and Additional Qualifications

 

Languages: German, English, Russian

 

IT-skills: SPSS, Microstation CAD, Microsoft Office (ECDL Advanced)

 

Seminars: Sales, Successful negotiations (Process Communication Model – PCM)

 

 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,