Daniel Mader, MSc (WU)

Current Focus of Work and Research


Industries: Utilities, Telecommunications, Fast Food, Insurance, Public Sector


Customer Satisfaction, Segmentations, Brand & Advertising Controlling, Employee Satisfaction




10/2016 – 09/2018
WU Vienna, Master programme „Management“


Linguistics University of Nizhny Novgorod


09/2017 – 12/2017
Exchange semester at Aalto University School of Business


National Technical University Kharkiv


04/2016 – 06/2016
Petrozavodsk State University


10/2009 – 06/2015
WU Vienna, Bachelor programme “Economics and Social Studies”


2001 – 2009
Bundesgymnasium/Bundesrealgymnasium Vienna XXI


Professional Experience


since 03/2019
marketmind, Vienna


01/2018 – 03/2019
Sales Assistant Cash Management Corporate Sales at Raiffeisen Bank International AG


01/2017 – 08/2017
Implementation Assistant Cash Management Corporate Sales at Raiffeisen Bank International AG


01/2015 – 06/2018
Freelancer at GfK Austria GmbH


07/2014 – 11/2016
Sales & Customer Support at M&M Retail GmbH


01/2011 – 06/2014
Logistics, Store Supervision & Sales at F.Haanl Modehandels GmbH


10/2014 – 12/2014
Internship qualitative Market Research at GfK Austria GmbH


Internship at Gartenbau Schießbühl KG


Internship at BP Austria AG

Publications and Presentations


Master thesis: “The effects of fair structuring of organizational feedback on employee satisfaction”


Bachelor thesis: “Regional innovation differences within the EU – theoretical approaches and empirical findings”


Social Skills and Additional Qualifications


Languages: German, English, Russian


IT-skills: SPSS, Microstation CAD, Microsoft Office (ECDL Advanced)


Seminars: Sales, Successful negotiations (Process Communication Model – PCM)



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,