Marie Paiker, MSc (WU)
Current Focus of Work and Research
Industries: Telecommunications, Utilities, Public Sector
Customer Satisfaction, Customer Retention and Loyalty, Brand & Advertising Controlling, Trackings (long-term investigations for continuous measurement)
Education
10/2015 – 08/2017
WU Vienna, Master programme “Marketing”
02/2012 – 07/2015
WU Vienna, Bachelor programme “Economics and Social Studies”
Professional Experience
since 09/2017
marketmind, Vienna
10/2016 – 06/2017
Undergraduate Assistant at the Institute for Trade & Marketing, Department for Marketing at WU Vienna
- Project support qualitative study “New Parents – New Shopping Habits?”
- Lead of the eye tracking study “New Parents – New Shopping Habits?”
- Project support “Social Supermarkets in Europe”
Publications and Presentations
Master thesis: „The Influence of the Product Category on Visual CSR Perception by New Parents“ (eye tracking study, certificate of recognition by the Dr. Maria Schaumayer-Foundation)
Volume 83 (2017) "Publication series Trade and Marketing", ISBN 3-85475-083-8
Bachelor thesis: „Empirical elicitation on Social Supermarkets in France” (ECR Academic Student Award – 3rd special prize)
Social Skills and Additionial Qualifications
Languages: German, English, Danish, Spanish, French
IT skills: Microsoft Office, SPSS, SMI Experiment Suite 360° Eye Tracking Software
Long-term member of the philharmonic orchestra of the University of Vienna – Voice Club, Chamber Choir, Symphonic Choir