Marie Paiker, MSc (WU)

Current Focus of Work and Research

Industries: Telecommunications, Utilities, Public Sector 


Customer Satisfaction, Customer Retention and Loyalty, Brand & Advertising Controlling, Trackings (long-term investigations for continuous measurement)



10/2015 – 08/2017
WU Vienna, Master programme “Marketing”


02/2012 – 07/2015
WU Vienna, Bachelor programme “Economics and Social Studies”


Professional Experience

since 09/2017
marketmind, Vienna


10/2016 – 06/2017
Undergraduate Assistant at the Institute for Trade & Marketing, Department for Marketing at WU Vienna

  • Project support qualitative study “New Parents – New Shopping Habits?”
  • Lead of the eye tracking study “New Parents – New Shopping Habits?”
  • Project support “Social Supermarkets in Europe”


Publications and Presentations

Master thesis: „The Influence of the Product Category on Visual CSR Perception by New Parents“ (eye tracking study, certificate of recognition by the Dr. Maria Schaumayer-Foundation)
Volume 83 (2017) "Publication series Trade and Marketing", ISBN 3-85475-083-8


Bachelor thesis: „Empirical elicitation on Social Supermarkets in France” (ECR Academic Student Award – 3rd special prize)


Social Skills and Additionial Qualifications

Languages: German, English, Danish, Spanish, French


IT skills: Microsoft Office, SPSS, SMI Experiment Suite 360° Eye Tracking Software


Long-term member of the philharmonic orchestra of the University of Vienna – Voice Club, Chamber Choir, Symphonic Choir



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,