Daniela Tiefenthaler, MSc (WU)

Current Focus of Work and Research

Industries: Banking, Financial Services, Sales, Airlines


Customer Satisfaction, Customer Retention, Incident-based Surveys, Customer Experience, Concept & Advert Tests, Purchase Decision Analyses, Brand Awareness & Image Analyses



09/2015 – 06/2017
WU Vienna, Master programme “Marketing”

Specializations: Customer Centric Management, Global Marketing Strategy, Consumer & Buyer Behavior, Marketing Research, New Product Development, Marketing Engineering, Marketing Communications, Marketing Metrics, Retail & Sales Management, B2B Marketing, Project Management, Computational Online Advertising


09/2011 – 06/2015
WU Vienna, Bachelor programme “International Business”
Specializations: International Marketing Management, HR Management
Exchange semester at Schulich School of Business in Toronto, Canada


09/2006 – 06/2011
Bundeshandelsakademie Neumarkt am Wallersee, Salzburg
Specialization: International Business

Professional Experience

since 10/2017
marketmind, Vienna


Publications and Presentations

Master thesis: „Consuming the ‘social label’ – how social labels potentially influence self-perception and behavior of consumers“ 


Bachelor thesis: „Ethical Consumption in Emerging versus Non-Emerging Countries: A Literature Analysis“


Social Skills and Additional Qualifications

Languages: German (native language), English (very good skills), French (good skills), Italian (good skills), Russian (basic skills)

Language stays abroad in France (Bordeaux, Nice), Russia (St. Petersburg), United Kingdom (Eastbourne) and Italy (Florence)


IT skills: Microsoft Office, MacOS, SPSS, Adobe Photoshop (basic skills), Adobe InDesign (basic skills)


Seminars: Feedback training, Presentation techniques



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,