Daniela Tiefenthaler, MSc (WU)

Current Focus of Work and Research

Industries: Banking, Financial Services, Sales, Airlines

Customer Satisfaction, Customer Retention, Incident-based Surveys, Customer Experience, Concept & Advert Tests, Purchase Decision Analyses, Brand Awareness & Image Analyses

Education

09/2015 – 06/2017
WU Vienna, Master programme “Marketing”

Specializations: Customer Centric Management, Global Marketing Strategy, Consumer & Buyer Behavior, Marketing Research, New Product Development, Marketing Engineering, Marketing Communications, Marketing Metrics, Retail & Sales Management, B2B Marketing, Project Management, Computational Online Advertising

09/2011 – 06/2015
WU Vienna, Bachelor programme “International Business”
Specializations: International Marketing Management, HR Management
Exchange semester at Schulich School of Business in Toronto, Canada

09/2006 – 06/2011
Bundeshandelsakademie Neumarkt am Wallersee, Salzburg
Specialization: International Business

Professional Experience

since 10/2017
marketmind, Vienna

Publications and Presentations

Master thesis: „Consuming the ‘social label’ – how social labels potentially influence self-perception and behavior of consumers“ 

Bachelor thesis: „Ethical Consumption in Emerging versus Non-Emerging Countries: A Literature Analysis“

Social Skills and Additional Qualifications

Languages: German, English, French, Italian (basic skills), Russian (basic skills)

Language stays abroad in France (Bordeaux, Nice), Russia (St. Petersburg), United Kingdom (Eastbourne) and Italy (Florence)

IT skills: Microsoft Office, SPSS

Seminars: Feedback training, Presentation Techniques