Dipl.-Kff. Britta Veser

Education

 

Business Studies with emphasis on Trade Marketing & Organisation

Internships during studies, e.g. in the area of New Media and Sales & Service Marketing at Otto Versand in Hamburg

 

Professional Experience

 

since 11/2017
Team Assistant at marketmind, Vienna
Support in ongoing projects, execution of individual interviews, in-depth interviews, group discussions, transcriptions and mystery shopping

 

01/2016 – 10/2017
Freelancer at marketmind, Vienna

 

2004 – 2015
Family leave, alongside with varied volunteer work in Hamburg (2012 move from Hamburg to Vienna)

 

1990 – 2004
Market Research at Otto Versand, Hamburg
Concept development and execution of qualitative and quantitative research projects, customer management and assortment marketing for several shopping divisions, drafting of special catalogues in cooperation with the shopping divisions

 

Publications and Presentations

 

Diploma thesis in the area of trade marketing

 

Social Skills and Additional Qualifications

 

Languages: German, English, French

 

IT skills: Microsoft Office (Word, Excel, PowerPoint)

 

 

marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,