Dipl.-Kff. Britta Veser



Business Studies with emphasis on Trade Marketing & Organisation

Internships during studies, e.g. in the area of New Media and Sales & Service Marketing at Otto Versand in Hamburg


Professional Experience


since 11/2017
Team Assistant at marketmind, Vienna
Support in ongoing projects, execution of individual interviews, in-depth interviews, group discussions, transcriptions and mystery shopping


01/2016 – 10/2017
Freelancer at marketmind, Vienna


2004 – 2015
Family leave, alongside with varied volunteer work in Hamburg (2012 move from Hamburg to Vienna)


1990 – 2004
Market Research at Otto Versand, Hamburg
Concept development and execution of qualitative and quantitative research projects, customer management and assortment marketing for several shopping divisions, drafting of special catalogues in cooperation with the shopping divisions


Publications and Presentations


Diploma thesis in the area of trade marketing


Social Skills and Additional Qualifications


Languages: German, English, French


IT skills: Microsoft Office (Word, Excel, PowerPoint)



marketmind, Marktforschung, Markenberatung, Marketingberatung, Kundenzufriedenheit, Kundenzufriedenheitsmessung, Kundenzufriedenheitsanalyse, Marke, brand, consulting, Branding, Markenforschung, Markenwert, Markentechnik, Markenführung, marketing, Markenstrategie, Markenmanagement, Markenarchitektur, Mafo, customer satisfaction, Forschung, Kausalanalyse, Imagemessung, Werbewirkungsmessung, Conjoint, Conjointanalyse, Conjoint-Analyse, Image, Dachmarke, market research, Marketing, brand equity, brand value, brand monitoring, Werbewissenschaft, Marktsegmentierung, Positionierung, Markenartikel, Preisschwellen, Targeting, Friederes, Priemer,