Vonwiller – Österreichische Qualitätsmühlen (Austrian Quality Mills)

Vonwiller is Austria´s largest group of mills and the leading provider in packaged flour and flour for industrial use. Both final consumers and business customers trust the high-quality milled products from the four mills: Fini's Feinstes Mühle, Farina Mühle, Rannersdorfer Bio-Mühle, and Fritsch & Rauch Mühle. Together they process 190,000 tons of cereals per year. The flour for household-use produced by the Vonwiller Group is known under the brand names of “Fini´s Feinstes Naturrein”, “Farina”, “Eselmehl”, and “Küchenperle”. Vonwiller Austrian Quality Mills form the Austrian core of LLI Euromills, the mill holding company of Leipnik-Lundenburger Invest Beteiligungs AG (LLI), in which Raiffeisen Holding NÖ-Wien reg. Gen.m.b.H holds a majority interest.

„We worked with marketmind in a highly sensitive, strategic B2B project and received excellent customer care. What were the challenges and why marketmind?

1. The core target group was our key accounts in industry and the retail trade. Individual critical incidents – which might occur in the course of setting up the appointments or in the execution of the interviews – could have caused enormous damage. A maximum level of quality standards in field management was the necessary prerequisite for our commission.

2. The provider had to build up substantial product and industry know-how, otherwise we would not have been able to obtain the information decisive for our situation. marketmind took great pains to get up to speed and has maintained a dialogue with our customers on equal terms.

3. Top know-how on strategic brand management and expert knowledge of brand structures were essential. This is why we deliberately opted for a provider who operates at the interface between marketing research and brand consulting.

The most convincing compliment to marketmind is probably that the most important recommendations generated in the project were already implemented only a few months after the project had been completed and that they served to strengthen our market position even more.“

Mag. Klaudia Kopeinig, Head of Marketing