Wirtschaftsuniversität Wien (WU)

The Vienna University of Economics and Business (WU) is characterised by an attractive offer of study programmes, efficient organisation of studying, and a broad range of specialisations and research facilities. In a permanent dialogue with the business community, WU generates achievements which set standards both in fundamental and in applied research. 200 researchers guarantee scientific diversity which encompasses business administration and economics as well as formal sciences, law, social and linguistic sciences. This diversity is also beneficial for the approximately 27,000 students enrolled at the WU.

"I have come to know Dr. Friederes and Dr. Priemer as competent and reliable partners in research, teaching and consulting. For me, marketmind represents the ideal combination of scientific application of methods and cutting-edge marketing know-how."

Prof. (em.) Dr. Günter Schweiger, Institute for Advertising and Marketing Research

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