Wyeth Whitehall

Wyeth, headquartered in New Jersey, USA, is one of the largest global pharmaceutical companies engaged in research. About 47,500 employees in over 100 countries work on behalf or in the name of Wyeth towards developing, marketing and distributing innovative medicinal products, vaccines and health products. Wyeth Whitehall Export GmbH provides support to the subsidiaries located in Eastern and Central Europe regarding finance, logistics, medicine, registration, IT, marketing, and human resources. The company has recently become part of the Pfizer group.

 

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