woom makes premium ultralight children's bikes. Every woom bike is designed to bring joy into the lives of as many children as possible rather than to a single owner. Their ongoing development work has enabled them to build bikes that are 40% lighter than conventional children's bikes. This makes woom bikes the lightest series-production children's bikes in the world! 90% of our bike parts have been specially developed for children and are produced exclusively for woom. This means that our bikes are meticulously designed to match the specific needs and anatomies of children.


Founded in 2013 in a garage in Vienna by Marcus Ihlenfeld and Christian Bezdeka – both dads and both mad about bikes – woom has now blossomed into an international company and gradually evolved to become one of Europe's most popular and successful children's bike manufacturers. Today they are present in 30 countries worldwide and a market leader in Germany and Austria. The brand also has a strong presence in the USA as well as the Scandinavian countries, Czech Republic, Poland and France.

„We design bikes to bring joy into the lives of as many children as possible. To achieve that, understanding the needs and requirements of both parents and children is essential. With marketmind at our side, we have found a strategic partner enabling us to do so and helping us to continue setting new standards for premium children's bikes.“

Christian Bezdeka & Marcus Ihlenfeld, Founder

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